SFRx is a newsletter about the single family rental-market for people who are sick of the noise.

With overwhelming pressure to do more research, be up on trends, and have all the information, you might have a nagging feeling there’s some prescription for success. It might feel like every decision hangs on having more datapoints or better best practices. There’s so much advice out there. How do you apply it all to your own strategy?

You don’t.

We’re Audrey Barker and Roberto Castillo, and we’re talking to a new generation of SFR investors about how they navigate the Information Age and separate signal from noise for their investment strategies. From operators to analysts, institutional executives to individual investors, our guests reflect on how their experiences have shaped their principles and how those principles have in turn shaped their careers, life, and investments.

We cover topics like:

• Resilience in work, life, and investing

• Developing an investment thesis over time

• Incorporating emerging technologies (or not!)

• Sustainability initiatives like ESG and impact funds

• The role of operations in profitability

• Deciding which metrics matter for you

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